BriqMoto
Brand Identity Development
For this project, we tackled the topic of sustainable energy creation, conservation and consumption. Our challenge was to introduce BriqMoto. These are sustainable bamboo briquettes that provide an affordable way in which institutions and individuals can consume energy.
The Problem
When BriqMoto approached us, they were a budding brand with an innovative product but lacked the foundational tools to tell their story and connect with their audience. As a new entrant in the sustainable energy sector, they needed a comprehensive branding solution that would reflect their mission and appeal to households, institutions, and industries. From a memorable name to professional branding and marketing materials, BriqMoto required a partner who could bring their vision to life.
What We Did
At Pedigree Studios, we took on the challenge of building BriqMoto from the ground up, delivering a range of services that set the foundation for their brand’s growth:
Brand Identity Creation
- Developed a unique and memorable brand name: BriqMoto.
- Designed a logo and selected brand colors that communicated sustainability and innovation.
Essential Branding Materials
- Crafted a story summary to articulate BriqMoto’s mission and vision.
- Designed a professional business card and branded letterhead for official communication.
- Created a brochure to introduce the product and its benefits.
Product and Marketing Design
- Produced sticker designs for product packaging.
- Designed mock-ups of merchandise for brand promotion.
Profile Development
- Prepared a brief yet impactful business profile to showcase BriqMoto’s story, products, and services.
Future Planning
- Laid the groundwork for subsequent phases, including website development, a digital marketing strategy, and promotional materials like video content.
Our Experience with the Customer
The team’s dedication to sustainability and innovation inspired us to deliver our best. They were engaged throughout the process, providing valuable insights and feedback, which allowed us to create a brand identity that truly represented their mission.
This partnership was more than just a project; it was a shared commitment to promoting environmental conservation and sustainable energy. Together, we not only developed a brand but also contributed to a movement that will make a lasting impact in Kenya and beyond.
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“Pedigree Studios helped us bring BriqMoto to life. Their creativity and attention to detail gave us a brand identity that truly reflects our mission. From the logo to marketing materials, everything was professional, impactful, and exactly what we needed to connect with our audience. Working with them was seamless and rewarding.”
RESULTS
Brand Logo and Its Variations
Brand Colours
Fire Orange
Nature Green