D'esturi Coffee
Brand Identity Development
At Pedigree Studios, we pride ourselves on crafting brands that tell unique and powerful stories. One of our recent projects involved working with D’Esturi Coffee, a brand under Marwagi Enterprises, to develop a coffee brand that reflects the heritage, quality, and sustainability of Kenya’s rich coffee tradition.
The Problem
Marcy Gikonyo, the director of D’Esturi Coffee, approached us with a clear vision: to create a brand that could help her showcase the exceptional quality of Kenyan coffee and its heritage. She needed a brand that not only stood out in the market but also embodied the story of her beans, sourced from the slopes of Mt. Kenya. The challenge was to create a brand that resonated with both local and global coffee lovers while uplifting the community of farmers, many of whom are women, that contribute to her coffee’s journey.
What We Did
We worked closely with Marcy to develop the core elements of D’Esturi Coffee’s brand. This included:
- Brand Name: We helped craft the name “D’Esturi,” which reflects the Swahili word for “heritage,” perfectly encapsulating the brand’s commitment to tradition and quality.
- Logo Design: A distinctive logo was created to symbolize the essence of D’Esturi Coffee—rooted in heritage and craftsmanship.
- Brand Story: We developed a compelling narrative that shares the story of D’Esturi Coffee’s origins from the fertile soils of Mt. Kenya and its commitment to sustainability and community empowerment.
- Marketing Collateral: Our team designed professional business cards, a brochure, and a branded letterhead that ensured consistency across all communication channels.
- Company Profile: Finally, we created a detailed company profile that highlights the brand’s vision, mission, values, and product offerings, showcasing D’Esturi Coffee’s dedication to quality and sustainability.
Our Experience with the Customer
Working with Marcy and D’Esturi Coffee was a rewarding experience. From the beginning, Marcy was passionate about her brand and clear in her vision. Her dedication to supporting local farmers, especially women, and her focus on sustainability inspired our team. This project allowed us to bring her story to life through thoughtful design and branding elements. We also appreciated the opportunity to contribute to a brand that prioritizes not just great coffee, but also community and environmental impact.
“Working with Pedigree Studios was a transformative experience. They were professional, genuine, and took the time to truly understand my vision. Their guidance and insights not only shaped D’Esturi Coffee’s brand image but also gave me the confidence to present it proudly to my customers. They changed my mindset on how and who to sell to, igniting a fire in me to take the brand to new heights. Pedigree has taken me to another level, and their clear and consistent communication throughout the process was outstanding.”
RESULTS
Brand Logo and Its Variations
Brand Colours
Dark Roast
Mocha